This past October, The Weeknd said on his Apple Music show Memento Mori that his next album is “complete,” but that some additions needed to be made before release. “Some exciting features coming out in the fall before the album drops,” he said. “We’ll slowly be unraveling that info in the next couple months.” Well, we just caught wind of an exciting feature, although it seems as though this is more closely related to the recent diamond certification of “Blinding Lights” than the next album.
In a newly-announced NFT collectibles series, The Weeknd and Billboard are releasing a 7-piece animated series that celebrates the song’s designation as “The No. 1 song of all time.” At 90 weeks, the song became the longest charting song on the Billboard Hot 100 and the news was announced on the cover of Billboard magazine. The cover is one of the seven collectibles, which is available to view on the NFT platform, Autograph, which was co-founded by Tom Brady of the Tampa Bay Buccaneers. It’s being auctioned off on OpenSea, which dubs itself “the world’s largest NFT marketplace.” A statement on the collection elaborated on each piece in the collection:
“The 7-piece, animated collection is composed of four designs, including a single NFT featuring The Weeknd’s recent cover on Billboard Magazine, which first announced the news of his record-breaking achievement, and three digital trading cards creatively inspired by the iconic “Blinding Lights” music video. The digital trading cards will be released in three tiers of rarity, and each of the collection’s unique, culturally-significant collectibles is individually signed to allow fans the opportunity to own a defining moment in music history as never before, from one of today’s most influential artists.”
For what it’s worth, The Weeknd is now a part of the Board of Directors at Autograph. The auction began on December 20 and continues until December 23 at 1 PM EST. All of the bidding is done via the ETH cryptocurrency. Take a look at the magazine cover NFT below and view the whole collection here.