A couple of years ago, Kendrick Lamar and Dave Free mystified the world with the announcement of their new company, PgLang. Nobody seemed to know what PgLang was or what it’d do, but in the intervening years, we’ve seen glimpses. In 2021, the company collaborated with Calvin Klein on a new ad campaign and backed the release of Kendrick’s cousin Baby Keem’s debut album The Melodic Blue on Columbia Records. According to Deadline, though, they’ve now got bigger plans, expanding into the world of film with the creators of long-running animated comedy South Park.
Kendrick, Dave, Matt Stone, and Trey Parker have teamed up to produce the live-action comedy with Paramount Pictures. The premise is probably par for the course for the provocative South Park creators, following “a young Black man who is interning as a slave reenactor at a living history museum” who finds out that his white girlfriend’s ancestors owned his (does this make them many-times-removed relatives? Probably!). The script was written by Vernon Chatman, who created the MTV2 comedy Wonder Showzen and voices a handful of characters on South Park, but no director has signed on yet, despite production being scheduled for this spring. The film will have theatrical distribution, as well as streaming on Paramount+.