Last night’s run of Super Bowl ads ranged from pretty bad to not terrible, but there were a few notable standouts that got people’s attention. Some did so in a not-so-fun way that had viewers raging at their televisions, while others were lovey-dovey or played well off their stars’ celebrity.
One that fans couldn’t stop talking about, though, featured Miles Teller and his wife Keleigh dancing to hold music in their living room while sharing Bud Lights. While the premise was simple and cute enough, the part that captivated Super Bowl viewers was the hold music itself. We’ve all heard it at some point; the synthesizer-washed easy listening-style composition is one of the more recognizable and widely-used examples of the genre.
Even when you’re stuck on hold, enjoyment is only a sip away. Right, @Miles_Teller & @keleighteller?
Easy to drink, #EasyToEnjoy pic.twitter.com/czxE7efhXl
— Bud Light (@budlight) February 2, 2023
But, of course, viewers want to know more. Why is that song everywhere? What’s it called? Who made it? And how was Miles Teller hitting those moves?
Me watching Miles Teller attempt to dance in a Bud Light commercial pic.twitter.com/4Nhk8jRgfz
— Blake Garman (@FrostedBlakes34) February 13, 2023
Pharmacists everywhere are triggered by the hold music on that bud light commercial.
— John David Scheper Jr., PharmD (@ScheperJohn) February 13, 2023
This bud light hold music commercial makes me feel vindicated https://t.co/iNKARCBBmC
— BowTiedGator | Degen Dentist (@BowTiedGatorDDS) February 13, 2023
Uhhhh the new Bud Light commercial… i KNOW ive heard this song in a very specific type of film from the 90’s/Early 2000’s pic.twitter.com/cDyt5FJcET
— Mikehole (@MichaelDrummey) February 8, 2023
Bud Light hold music commercial also super cute!
— Ashley Nicole Black (@ashleyn1cole) February 13, 2023
Nah this bud light commercial got me triggered if you went to #ncat you know why
— Twisted Sanity (@twistedsvnity) February 13, 2023
While we can’t really explain that last bit, the song, “Opus 1” by Tim Carleton and Darrick Deel, has already been pretty thoroughly investigated by the internet. The two composers were 16-year-old computer nerds obsessed with Yanni when they made the song on a four-track recorder back in 1989, and given to Cisco Systems when Carleton went to work for the then-startup in the ’90s.
As he designed the company’s phone systems, he offered the song to the design team, and it eventually ended up in the final product, which runs phones for hundreds of companies.
Unfortunately for Carleton, he didn’t copyright the tune or get his former employers to sign a licensing agreement, so he doesn’t get any royalties from it. But then again, neither does the TikTok creator who came up with the familiar concept years ago:
BUD LIGHT ???? SUPER BOWL ??? COMMERCIAL???? https://t.co/beiKK07Xzu
— Lenarr Young (@Lenarr_) February 13, 2023
Sigh. I guess this is a useful reminder: If it’s even a little bit cool, the odds are very high a Black person did it first and didn’t get credit for their idea.