Author: GoneTrending

Before 54-year-old Mario passed away, he had one special goodbye he needed to say … to his favorite giraffe.

Mario had worked as a maintenance man at the Rotterdam zoo in the Netherlands for over 25 years. After his shifts, he loved to visit and help care for the animals, including the giraffes.

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As Mario’s fight against terminal brain cancer came to an end, all he wanted to do was visit the zoo one last time. He wanted to say goodbye to his colleagues — and maybe share a final moment with some of his furry friends.

Thanks to one incredible organization, Mario got his wish.

“To say goodbye to the animals.”

The Ambulance Wish Foundation, a Dutch nonprofit, helps people like Mario experience one final request.

It’s a lot like Make-A-Wish, only it’s not just for kids.

In 2006, Kees Veldboer, who was an ambulance driver at the time, was moving a patient from one hospital to another. The patient was a terminally ill man who had spent three straight months confined to a hospital bed. During the trip from one hospital to the other, the patient told Veldboer that he wanted to see the Vlaardingen canal one last time. He wanted to sit in the sun and wind and smell the water again before going back inside.

“To see the ocean again.”

Veldboer made the patient’s last wish happen, and as tears of joy streamed down the man’s face, Veldboer knew he had tapped into a powerful way to bring peace to people in their final days.

Soon after, the Ambulance Wish Foundation was born.

Based in the Netherlands, Veldboer’s organization scoffs at the logistical hurdles of transporting terminally ill patients who need high levels of care and, often, lots of medical equipment. The Ambulance Wish Foundation employs a fleet of custom-built ambulances and always has highly trained medical staff on hand for emergencies.

“To visit my best friend’s grave.”

Their message? Positive end-of-life experiences are far too important to pass up.

Today, the AWF has over 230 volunteers and has fulfilled nearly 7,000 wishes.

Even more beautiful than the work this organization does, though, are the things its patients are asking for.

“To enjoy a delicious ice cream cone.”

The Make-A-Wish Foundation specializes in granting wishes for children with life-threatening illnesses, many of whom have barely begun to live. The children’s wishes run the gamut, from starring in a music video to a day as a hero soldier in the Army.

But what does Veldboer do for older folks who have already experienced so much? What do their wishes look like?

Mostly, it’s the little things they cherish, like seeing their home one last time or spending a few hours just looking at something beautiful.

Veldboer, in an interview with the BBC, describes one woman who had not been home for six months. When they brought her into her living room on a stretcher, she hoisted herself up and stayed there for hours, doing nothing but looking around — likely replaying an entire lifetime worth of memories — before quietly asking them to take her away.

Another patient simply wanted to see her favorite Rembrandt painting again.

“To see my favorite painting one last time.”

And another just wanted to spend an afternoon watching dolphins play.

“To watch the dolphins play.”

On and on the wishes go — about four of them fulfilled every day. People who just want to see their grandchild for the first time, or stand on the beach again before they can’t anymore.

Turns out that life’s simplest pleasures just might be its most meaningful.

Sometimes it feels like there’s never enough time. Not in a day. Not in a year. Not in a life.

“To attend my granddaughter’s wedding.”

But maybe it’s better to cherish what we have rather than spend so much time thinking about all the things we haven’t done yet.

Maybe the things we remember at the end aren’t the time we went skydiving or the time we hiked across Europe. When our time is up, maybe what we’ll remember most is more mundane — the tacky wallpaper in the house we grew up in, a sunny day spent on the water, or those little everyday moments spent with the people we love the most.

Whatever it is, it’s comforting to know there are people out there who want our last memories of this place to be good ones.

I can’t think of a more wonderful job.

This article originally appeared on 09.30.15

In June 2015 The Supreme Court of the United States declared same-sex marriage legal in all 50 states.

The legalization of gay marriage granted over 1100 statutory provisions to same-sex couples, many of them granting rights and privileges previously only afforded to heterosexual couples.

After the decision, President Barack Obama said the ruling will “strengthen all of our communities” by offering dignity and equal status to all same-sex couples and their families.

He called it a “victory for America.”

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However, the law didn’t just benefit same-sex couples who want to get married, it also had a dramatic affect on LGBT youth. Two years after the legalization of gay marriage, the suicide attempt rate among LGBT youth declined significantly according to the Associated Press.

Suicide is the second-leading cause of death for U.S. teens. LGBT teens are five times more likely to make an attempt than their straight peers.

The study was conducted with over 26,000 LGBT youth participants in the 32 states where gay marriage was legalized up through the 2015 Supreme Court decision. The study found that suicide attempt rates dropped 7% among all students and 14% among gay kids after same-sex marriage was legalized in each state.

Part of the drop in suicide attempts by kids who didn’t publicly identify that they were gay could be because they were closeted or questioning.

There was no change in states where same-sex marriage wasn’t legalized.

While the change in suicide attempts doesn’t prove there’s a direct connection, researchers believe that the law made LGBT kids feel “more hopeful for the future.” They also believe the measures increased tolerance among their straight peers while reducing the stigmatization felt by gay kids.

A study out of Denmark and Sweden published in 2019 found similar results among married gay couples.

Same-sex marriage was made legal in 2009 in Sweden and 2012 in Denmark.

The study found that couples in same-sex unions saw a 46% decline in suicide suicide, compared to 28% of those in heterosexual unions.

“Although suicide rates in the general populations of Denmark and Sweden have been decreasing in recent decades, the rate for those living in same-sex marriage declined at a steeper pace, which has not been noted previously,” researchers noted.

These studies show the power that societal recognition can have on stigmatized minority groups. When one is protected by the “law of the land” it means a lot more than what happens in a courtroom or at city hall.

It shows that you are accepted by the community and protected by those in power. For to love flourish — whether it’s loving oneself or sharing it with a partner — first it must first be protected.

This article originally appeared on 01.24.20

Last November, Upworthy published a popular story about Chloe Sexton, a mother who went viral on TikTok for a video she made explaining “daddy privilege” or the idea that fathers are applauded for doing things that mothers are supposed to do.

“In my opinion, ‘daddy privilege’ is that subtle upper hand men sidestep into as parents that allows them to gain praise for simply…being a parent,” she said. “You fed the baby? What a great dad! You held the baby while mommy bathed? So considerate of you! You picked up something for dinner? What would your family do without you?! It’s all the little ways mothers do exactly what the world expects of them without a second thought and then watch fathers get praised for simply showing up.”

Sadly, the post resonated with a lot of mothers, because it’s true. Expectations for fathers are so low that men are commended for handling basic parenting tasks. But if a mother falls short of perfection, she faces harsh criticism.

Mary Catherine Starr, a mother living in Cape Cod who owns a design studio and teaches yoga, is getting a lot of love on Instagram for her cartoon series that perfectly explains daddy privilege.

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In “An Illustrated Guide to the Double Standards of Parenting,” Starr shares this concept by showing that when a man comes home with fast food for his kids he’s the “fun dad.” But if a mom comes back with a bag from McDonald’s she is seen as a “lazy mom.”

In the comics, the same double standards apply whether it’s how they handle technology or parent at the park.

(Note: Click the arrow on the right-hand side of the image to see the slideshow.)

See on Instagram

Starr was quick to point out in the comments that the target of her comics isn’t fathers, but society at large. “This is not a dig at dads, it’s a dig at our society—a society that applauds dads for handling the most basic of parenting duties + expects nothing short of perfection from mothers (or even worse, shames them for every decision and/or move they make!),” she wrote.

The comics resonated with a lot of women.

“This hit a nerve with so many women! I was a single mom living in an apartment,” an Instagram user named Saturdayfarm wrote in the comments. “Next door – a single dad. Neighbors felt so bad for him that they helped him with his laundry, brought over food, and babysat. For nothing. I just shakily carried on somehow. And I had so much less money and opportunities.”

“This is exactly part of the why I feel like being ‘just’ a mom isn’t as valuable. Being so run of the mill. But if my husband has the baby in a sling, the toddler in the pram and is out walking the dog, he’s superman for letting me have one hour for zoom work,” rebecca_lee-close_yoga wrote.

A father who understands his privilege completely supports Starr’s message.

“It actually annoys me when I get those types of comments / ‘compliments’ knowing it’s totally a double standard,” JonaJooey wrote.

Starr’s comics and Sexton’s TikTok videos won’t stop the double standards when it comes to parenting, but they do a great job at holding a mirror up to the problem. Where do we go from here? We can start by having greater expectations for fathers and holding them up to a higher standard. Then, we should take the energy we put into praising dads for doing the bare minimum and heap it on mothers who thanklessly go about the most important job in the world.

This story originally appeared on 02.01.22

Not everyone enjoys flying. The level of non-enjoyment can range from mild discomfort to full blown Aerophobia, which is defined as an extreme fear of flying. While flying is the quickest way to get to far away destinations, for some people being that far off the ground is terrifying and they’d rather take their chances on the ground.

A passenger flying from Charlotte-Douglas International Airport in North Carolina to JFK International Airport in New York confronted that fear while flying with Delta. The woman, who is currently still unidentified expressed that she was nervous to fly according to Molly Simonson Lee, a passenger seated behind the woman who witnessed the encounter. Tight spaces don’t make for much privacy, but in this case, the world is better for knowing this took place.

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According to Lee, who posted about the exchange on Facebook, the Delta flight attendant, Floyd Dean-Shannon, took his time to give the nervous traveler his undivided attention. Lee told Upworthy the unidentified passenger, “was very nervous and even before the plane took off, she was visibly shaken by each sound.”

Approximately 25 million people in the United States have Aerophobia according to the Clevland Clinic and most of them probably wish Dean-Shannon was on their flights. “He took notice and began explaining what each [sound] was, with the warmest, calmest tone,” Lee said. That wasn’t even the most amazingly sweet part of the story.

While the explanation of noises helped, Lee said about halfway through the flight the passenger was fighting back tears, which prompted Dean-Shannon to sit on the floor and hold the frightened passenger’s hand. He comforted her for the rest of the flight while sitting on the floor. “His tone was so kind and soothing,” according to Lee.

Dean-Shannon’s kindness didn’t stop there. Lee explained, “the woman next to me was celebrating a birthday and he sang to her and made her a ‘cake’ with all of the goodies he could round up.”

I’m not sure what Delta pays him but he needs a raise immediately and it seems the people of the interwebs agree.

Commenter, Miranda Anderson, tagged Delta Airlines and wrote, “I hope you see this! These are the types of people that deserve raises and make your company worth flying with. This is what pits [sic] you above the others so show these employees this is what you want and what you need.”

“I love this. This is what society is lacking. Empathy and kindness towards people in time[s] of need” wrote Diane Lawrence.

While Mary Beth Acker Ford, said, “I was on a flight with him today. He exudes joy and is intentional about making a connection with each person!”

This level of engagement with passengers is not a common experience but clearly people are happy to see this type of connection between humans. Flying anywhere can be stressful for any amount of reasons. From leaving the house late and having to participate in an involuntary 5k to catch your flight, to making your way through the devil’s backyard, also known as Atlanta International Airport…just for them to change your gate 10 minutes before boarding.

So having a flight attendant like Dean-Shannon is just the breath of fresh air people need. “The way he’s looking at her…letting her know she’s safe!!! This is just one of the many reasons I will always fly Delta Air Lines,” Liz Martin wrote in the comments.

“It was obvious he is just a good, kind soul who shares that generously with everyone he encounters. Such kindness is rare and a true gift when encountered,” Lee remarked. That level of kindness is rare indeed and we sure are happy someone thought to capture it.

This article originally appeared on 01.19.23

Meghan Smith is the owner of Melody Note Vintage store in the eternally hip town of Palm Springs, California, and her old-school Gen X advice has really connected with younger people on TikTok.

In a video posted in December 2022, she shares the advice she wishes that “somebody told me in my twenties” and it has received more than 13 million views. Smith says that she gave the same advice to her partner’s two daughters when they reached their twenties.

The video is hashtagged #GenX advice for #GenZ and late #millennials. Sorry older millennials, you’re too old to receive these pearls of wisdom.

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Here is some of the timeless advice that Smith shares in the video.

Perfection is bullshit.

You will never be more good-looking than you are today.

Put your phone down and enjoy your life.

Don’t change for anybody.

Don’t worry about making mistakes.

Laugh at yourself.

If somebody shows you their true colors, believe them.

Travel.

You end up dating the people you think you deserve. Usually, you deserve better.

Don’t forget to always wear your sunscreen.

@melodynotevintage

This might only help one person and thats ok. Advice I wish somebody told me in my twenties. #genx advice for #genz and late #millennials #adviceforyour20s #lifeadvice #fyp dont be an asshat in the comments if you are older, its not helpful.

She followed up the video with a sequel with even more sage advice.

Know who’s on your side and who you can ask for help.

Don’t smoke.

Don’t spend longer than one year with the wrong person.

Find your own style.

Don’t stress over the small stuff.

Good manners don’t go out of style.

Do the work that it takes to be really good at something.

Your happiness is more important than other people’s disappointment.

@melodynotevintage

This might only help one person and thats ok. Advice I wish somebody told me in my twenties part 2 #genx advice for #genz and late #millennials #adviceforyour20s #lifeadvice #fyp

This article originally appeared on 1.18.23

Travis Scott’s got some new sneakers on the way. He has once again teamed up with Jordan Brand/Nike to release another pair of olive-infused Air Jordan 1s, this time with a black base. Photos of the samples surfaced online, sparking excitement from hypebeasts who can’t get enough of Scott’s Nike collabs (another of which is coming later this month in the form of the Mac Attack worn by the tennis legend John McEnroe). So, how can you get some Travis Scott x Air Jordan 1 low “Black Olives?”

Unfortunately, details about the release are limited at this time. While the Instagram accounts and blogs posting about the sneakers note that they are ostensibly due sometime in Fall of 2024, previous releases were dropped at select retailers and on Nike’s SNKRS app (which caused no shortage of hurt feelings over the Ls that were taken for those prior releases). Of course, there’s also the the old standby, StockX, and similar resale sites, where you can try your luck (and pay a markup). We’ll likely find out more closer to the release date, which will probably be sometime in 2024, as the next upcoming release is for the Mac Attacks. Stay tuned for more info.

In the 1971 film Willy Wonka & the Chocolate Factory, Gene Wilder plays Willy Wonka as both whimsical and meticulous, but also with a side of sadistic evil. If one were to start listing the literal crimes Wonka commits during that movie, it sure doesn’t sound like a beloved children’s film that has stood the test of time and still generates memes and gifs as never-ending as gobstopper. Okay, so, sure, that version of Wonka should probably be in jail (who knows, maybe his upcoming prison sentence is why he needed to unload the factory in the first place) but he was also a character who just seemed to be all-knowing at all times and was indeed fascinating.

So now here we are with Paul King’s Wonka, a look at what made this guy tick in the first place, now played by Timothée Chalamet. So … there are a lot of, let’s say, interesting plot decisions in this musical, Wonka. (Oh, make no mistake, this is very much a musical even though for some reasons the marketing is avoiding that.) Plot decisions that I can’t stop thinking about. Like, “why?” The filmmakers seem to very much want to tie this movie to the 1971 film (I don’t think we talk about the Johnny Depp movie anymore) and Gene Wilder left a beautiful gift of a performance. His undercurrent of kind of being a sociopath actually did leave a lot of ground to explore. But why was he so ruthless? How did he become this way? How did he build this factory in the first place?

So, let me guess. You probably think Wonka is about how Willy Wonka built his famed chocolate factory. If that’s what you think, you are wrong. The plot of the movie is about how Willy Wonka is illiterate. I do confess, I’m endlessly fascinated that this is what was come up with. It’s like they were specifically told, “We know you want to make this about building the factory, but it can’t be about building the factory.”

We see young Wonka come to the big city – Chalamet plays Wonka with a lot of charm – though he also has to play a character who literally can’t spell the word “cat*” – and finds himself in need of a place to stay. Willy has no money, but he’s presented with a contract too good to be true that lets him stay now and he can pay later. Of course, since Willy is illiterate he can’t read the contract that says he now owes 10,000 units of currency for the room and if he can’t pay it off he has to work for the inn for one unit of currency a day for 10,000 days – which comes to roughly 27 years. Willy now has to sell chocolate on the street to try and earn enough money to pay off his hotel bill. So anyway, that’s the plot of Wonka.

(*Oh, I am well aware eagle-eyed readers will now be looking for every work I misspell.)

Willy does have some company in his forced labor situation, as there were some other people who also fell for the trick of signing the contract, even though it does appear the rest of them can read. Most notably, Willy befriends Noodle (Calah Lane), who is a young orphaned girl who teaches Willy how to make his way at the inn without getting in trouble. (Apparently, the contract is so airtight that even if Willy escaped the police would just bring him back to the inn.) Wonka spends a lot of time exploring Noodle’s backstory and the grand mystery of who her parents might be.

Willy loves chocolate. To the point, I don’t remember any other iteration of this character loving chocolate as much as Willy loves chocolate. It’s explained that Willy can’t read because he devoted all of his studies to chocolate. And he seemingly can make chocolate from anything, including thunderstorms, bugs, and clown tears. Which seems to suggest Willy is supernatural, even though he’s illiterate and can’t figure his way out of a contract with a local inn. There are times when Willy is making some new chocolate treat, using his portable chocolate maker, and Chalamet starts channeling Jim Carrey’s Lloyd Christmas – to be fair, Lloyd Christmas can’t read the word “the,” so maybe there was some inspiration here – then Willy becomes less frantic and more whimsical as he sings a song.

There’s also a chocolate cartel run by three chocolate barons who don’t like it that Willy is selling chocolate on their turf, so they bribe (with chocolate, of course) the local chief of police (Keegan-Michael Key) to intimidate Willy into giving up chocolate. A running joke of the movie is that the chief takes so many bribes over the course of the movie that he becomes obese – which frankly isn’t really funny but the filmmakers seem to think it is. Hugh Grant plays an Oompa-Loompa and, as you might expect, gets most of the funny lines in the movie. (Though, I couldn’t help thinking, if I’m an actor who fits the physical description for this particular character and wanted that role, yeah I’d probably be pretty annoyed it went to Hugh Grant.)

Look, I’ll admit, the sequel to Wonka looks pretty good! The plot of this movie leaves off exactly where you probably assumed this movie would start, but for some reason didn’t. And like I said earlier, Timothée Chalamet plays Willy Wonka with a lot of charm and I bet it’s not easy to play someone who is all-knowing, possibly supernatural, but is also not very smart at times.

A friend of mine was texting me about this movie and had assumed, like most people, it was about Willy building the factory. I responded with the actual plot description and he did not believe me. And to be fair, in short texts, it does sounds fake, “The plot is Willy can’t read.” So I leave this movie, and this piece about this movie, truly baffled. But also still quite fascinated.

You can contact Mike Ryan directly on Twitter.

Every Monday, Billboard unveils the top 10 songs on the latest Hot 100 chart. The most recent rankings, for the chart dated December 9, are out now, so let’s run down who had this week’s biggest hits.

10. Andy Williams — “It’s The Most Wonderful Time Of The Year”

A couple Christmas songs made it onto last week’s Hot 100, but now that Thanksgiving is behind us, they’re out in force. Six of this week’s top 10 songs are vintage holiday tunes, including this Andy Williams classic from 1963.

9. SZA — “Snooze”

After peaking at No. 2 previously, “Snooze” is just barely hanging around the top 10, but it’s still No. 1 on the Hot R&B Songs chart for an 18th week.

8. Doja Cat — “Paint The Town Red”

While Doja’s hit fell down from No. 3 last week, it’s No. 1 on the latest Radio Songs chart for the first time this week.

7. Taylor Swift — “Cruel Summer”

We’re heading into winter and a summer song is still sticking around, although it’s down significantly from last week’s rank at No. 2.

6. Burl Ives — “A Holly Jolly Christmas”

The ’50s and ’60s appear to be the golden age for Christmas music, as this 1964 Burl Ives tune is routinely an end-of-year favorite and rose from No. 16 to enter the top 10 this week.

5. Wham! — “Last Christmas”

Some newer (not “new,” but “newer”) holiday tunes have some gas this week, too, as Wham’s 1984 classic “Last Christmas” is in the middle of the pack of this week’s top 10.

4. Bobby Helms — “Jingle Bell Rock”

Presenting the oldest song in this week’s top 10: Helms’ recording of “Jingle Bell Rock” was originally released all the way back in 1957.

3. Jack Harlow — “Lovin On Me”

“Lovin On Me” became Harlow’s third No. 1 single last week, but it couldn’t hold off two titanic holiday tracks as it slides down to No. 3.

2. Mariah Carey — “All I Want For Christmas Is You”

Carey’s iconic Christmas tune is usually the one leading the post-Thanksgiving charge, but there’s a new sheriff in town this week.

1. Brenda Lee — “Rockin’ Around The Christmas Tree”

When Brenda Lee released “Rockin’ Around The Christmas Tree” in November 1958, she probably never imagined that it would be the No. 1 song in the country a whopping 65 years later. Now, though, a song that’s nearly as old as the Hot 100 chart itself (the chart launched in August 1958) has gone No. 1 here in 2023.

The song was previously a regular “All I Want For Christmas Is You” sidekick in the holiday music resurgence: It spent nine weeks at No. 2 on the Hot 100 between December 2019 and the 2022-2023 holiday season. In fact, now that the track has risen to No. 1, it has tied the record for most weeks at No. 2 before ascending to No. 1, a record it shares with Billie Eilish’s “Bad Guy.” (Also like Eilish, Lee started her music career as a child star: She recorded “Rockin’ Around The Christmas Tree” when she was only 13 years old.)

“Rockin’ Around The Christmas Tree” is now just the third holiday song to ever go No. 1, after Carey’s hit and “The Chipmunk Song” by The Chipmunks with David Seville. The song is also Lee’s third career chart-topper, following “I’m Sorry” and “I Want To Be Wanted,” both in 1960. Furthermore, at 78 years old, Lee is now the senior-most artist with a No. 1 single of all time, beating the record previously held by Louis Armstrong, who was 62 when “Hello, Dolly!” topped the chart in 1964.

Some artists covered here are Warner Music artists. Uproxx is an independent subsidiary of Warner Music Group.

Adam McKay’s upcoming Netflix film has seemingly been canceled after the director announced that he intends to make his next movie climate-related. You could say the same thing about his last movie, Don’t Look Up, as well.

McKay wrote and was attached to direct Average Height, Average Build for Netflix, though Deadline reports that the project will not be moving forward now that McKay is out of the picture. The movie was set to have an all-star cast including Robert Pattinson, Amy Adams and Robert Downey Jr, who is actively not trying to be Iron Man anymore.

According to Deadline, the film was described as a “political satire” that followed Pattinson as a serial killer who “enlists a lobbyist (Adams) to change laws that will allow him to get away with murder more easily,” while Downey was set to portray a retired cop who is trying to take him down. We will likely never know how it was supposed to end, but Pattinson’s performance would have been Oscar-worthy (probably).

No details on the upcoming project have been announced, but it’s the second time a movie has been dropped for McKay, who was also in talks to direct a movie based on Elizabeth Holmes, but that was before The Dropout, so it might not move forward.

For now, McKay is focused on his nonprofit Yellow Dot Studios, which aims to raise public understanding of the climate emergency, which is something that desperately needs to be understood!

(Via Deadline)

If you’re reading this article right now — you at least ~like~ mayonnaise. How do we know? Because mayo only elicits two emotions: love or hate. Ask random people on the street “What do you think of mayo?” and we’re willing to bet not person will respond, “Eh, it’s whatever.” And you know what? I’m just going to go ahead and say this because we’re among friends:

Those people who hate mayo… they’re f*cking weird. Just odd birds, all around.

Mayo has a simple mission: enhance flavor and texture. And given that it’s a simple mix of egg, oil, and vinegar, it does a damn good job of that. What other condiments can do this much heavy lifting in improving a dish? Ketchup? Nah, too sweet.

As a mayo fan — and if you got this far you’re certainly one of us — you’re sure to have strong opinions about the best brand. Some of it is likely flavor-based but some is surely tied to nostalgia. If you grew up with a certain mayo your tastebuds are conditioned into thinking it’s the best. That’s why, a year back, we offered a definitive twenty-brand ranking to help you recalibrate the ol’ tastebuds.

That list gave us some great all-rounders but in the process, I learned that certain brands excel at certain tasks/dishes. So today, I’m going to simplify that list of 20 down to a tight five. Make sense? Here are the five absolute best jars of mayo and what they are best for in your kitchen.

Best For Complex Sauces and Umami-Rich Flavors — Kewpie Mayonnaise

Price: $6.89

Tasting Notes & Thoughts:

Scan an online forum or ask around and you’ll no doubt hear about this brand — we ranked it number 1 last year. But not enough people will tell you why this Japanese brand is distinctly delicious. It’s all in the preparation process. Instead of whole eggs like American mayo brands, Kewpie is made using only egg yolks with a different ratio between the egg, oil, and vinegar (balsamic vinegar to be specific), giving it a luxurious thick texture and a deeper more complex flavor.

It elevates flavor like no other brand can and provides an umami savoriness to anything it’s used on. (I’m guessing it’s also seasoned with MSG.) Be sure to get the Kewpie Mayo in the pouch though, the bottled stuff is reformulated for the American market.

Where It Excels:

Kewpie is my go-to anytime I’m making a more complex sauce or dips, like an aioli, or avocado and lime dip. It also makes for a fantastic marinade.

The Bottom Line:

Whether you use it as a key ingredient in a sauce or just spread it on bread and call it a day, you should always have Kewpie mayo in your kitchen. Even if your main love is another brand.

Best For Sandwiches — Duke’s Real Mayonaise

Price: $2.99

Tasting Notes & Thoughts:

Duke’s is a Southern favorite and, in our opinion, the best American brand of mayonnaise. What makes this different than something like Hellman’s/Best Foods is that it’s made with paprika and cider vinegar, which gives it a distinct tang, with a hint of smokiness, spice, and earth.

Where It Excels:

The distinct flavor of Duke’s makes it a mayo you’re going to want to taste and is so much an experience in itself it doesn’t need to be altered in any way. That’s why this is my go-to mayo for making a sandwich or anything where you’ll be tasting the mayo unaltered.

The Bottom Line:

Looking for mayo that doesn’t just elevate but also imparts a noticeable flavor? Duke’s is your brand.

Best All-Arounder — Best Foods/Hellman’s

Price: $4.79

Tasting Notes & Thoughts:

Best Foods is the Heinz Ketchup of mayonnaise. It’s iconic, and unless you live in the south, the image of this jar is probably what forms in your mind when you hear the word “mayo.”

It’s pretty solid — it has a perfect balance of egg, oil, and acid offering a flavor that is sweet, creamy, fatty, flavorful, and above all else, flexible, that’s why it’s our pick as Best All-Arounder mayo.

Where It Excels:

Anywhere and anything where mayo is required. Sandwiches, potato salads, complex sauces, baking, this mayo can do it all. But this is very important: don’t buy the “Orangic” version, it’s too oily.

The Bottom Line:

A great mayo that can satisfy any kitchen task. Do note though that there is a sweetness here that makes it a bit less savory than something like Kewpie or Duke’s.

Best For Baking — Sir Kensington’s Classic Mayonnaise

Price: $6.28

Tasting Notes & Thoughts:

Don’t write this off as a simple hipster mayo because it’s branding — Sir Kensington’s is great! The ingredients are slightly elevated than what you’d find in a typical mayo: free-range eggs, sunflower oil, cane sugar, organic lemon juice and you know what? That difference translates.

The sweet aspect of this mayo tastes natural and a bit earthy, the lemon juice adds the subtlest tang of any brand on this list — every ingredient here is well incorporated, it comes across as, dare I say, homemade.

Where It Excels:

If you’re not baking with mayonnaise it’s probably why your baked goods just aren’t quite as delicious in flavor and luxurious in texture as something made by a real baker.

Mayonnaise is a shockingly good secret ingredient in baked goods because of the way it adds additional moisture to the finished result. Sir Kensington’s high-quality ingredients and almost neutral flavor make it so that the flavor of mayo won’t translate through the dish, but you’ll get all the benefits of its fat content.

There are all sorts of different ideas about how best to incorporate mayo into a dish, from adding a spoon or substituting eggs or butter so be sure to do some research for whatever specific baked good you’re making.

The Bottom Line:

Don’t knock it until you’ve tried it. But you’ve probably already eaten countless cakes and pies that use mayo without even knowing it.

Best For Mexican Sauces/Dishes — McCormick Mayonnaise with Lime (Mayonesa con jugo de limones)

Price: $4.99

Tasting Notes & Thoughts:

When we did the big 20 mayo blind taste test this brand landed somewhere in the middle of the list and that’s because it has a slightly different flavor profile to typical mayo, but isn’t so savory and jaw-dropping delicious like Kewpie.

Tasted side by side with other mayos, this just comes across as too different, but because it is the biggest mayo brand in Mexico (go to any Mexican market, this is going to be the mayo stocked), it’s tied to those dishes.

What makes it different is it’s made with lime instead of lemon juice, giving it a slightly bitter flavor. This subtle difference is enough to make all the difference in Mexican sauces and dishes.

Where It Excels:

This is the mayo you want to use if you’re slathering it all over corn on the cob with some paprika but where it excels is in Mexican sauces like Chipotle or avocado sauce.

The bitter tart of lime pairs perfectly with the smokey notes of Chipotle peppers. This mayo also works as a great flavor enhancer for avocado-based sauces or corn dips.

Yes, you’re going to add lime juice to any of these dishes anyway, and you still should, but there is something about the way the ingredients of this mayo are incorporated into one another that makes it distinct.

You could use any other mayo in all of these cases, but we’re willing to bet something will taste slightly off if it’s not McCormick.

The Bottom Line:

It’s Mexico’s favorite mayo for a reason!