Adolescence is a harrowing time for body image and self-esteem all around, but few milestones are as universally daunting as finding a prom dress. Whether it’s due to budget constraints, not being able to find a dress that fits, or both, what should be a fun event is often viscerally dreaded.
This was certainly the case for Summer Lucille. Lucille told Today.com that growing up, “if you weren’t skinny, there weren’t many options, and it was devastating for me because I’ve always loved fashion.”
She recalled, “I went to my prom looking like a church lady in a suit dress with a jacket because it was the only thing that fit. It was a very sad period in my life.”
Wanting to ensure a more positive experience for others, Lucille opened up her plus-size-only dress shop, Juicy Body Goddess, in 2016. The boutique, based in North Carolina, features mostly Lucille’s own designs of formal dresses up to a size 6X.
Juicy Body Goddess really started gaining traction when Lucille set up a TikTok account sharing truly joyful interactions with customers as they try on different styles.
Besides having an eye for fashion, Lucille is a masterful hype woman, making others feel beautiful with her enthusiastic, heartfelt praises. She clearly loves what she does. Here’s one of many, many examples:
@juicybodygoddess I had to get her number so she can model🤩 #plussizefashion #plussizeboutique #birthday #plussizetiktok #juicybodygoddess ♬ original sound – JuicyBodyGoddess
Juicy Goddess’s TikTok presence is how 18-year-old Elyse Monroe found out about the store. Monroe and her family drove nearly six hours for a consultation, determined to find the perfect dress.
Lucille shared with People that Monroe was initially “nervous and shy,” but after trying on a sparkly, form-fitting purple gown, everything changed.
“When she got into that purple dress, she lit up,” Lucille told People.
There was still a budget problem, however. Monroe’s family could only afford to pay $400. The dress was $700.
Thankfully, Lucille had one more surprise up her sleeve.
A now viral TikTok video shows the Monroe family approach the register, asking how much the dress would cost.
Lucille can be heard saying, “This dress is $700…but it’s free.”
Yeah, as you can probably expect, this leaves the teen and her family a bit emotional. Watch below:
@juicybodygoddess I didn’t cry until I did edit #plussize #plussizetiktok #juicybodygoddess #plussizefashion ♬ original sound – JuicyBodyGoddess
The video has had an overwhelming number of responses. Many commiserated with their own painful prom memories and applauded Lucille for her generosity. Some were even inspired to perform their own act of kindness by donating. Lucille told People that since posting the video, there has been $12,000 worth of gift card purchases. Yowza.
This is such an amazing example of what can happen when we celebrate uniqueness, spread generosity, and prioritize making everyone feel worthy of praise.
If you’d like to purchase a gift card from Juicy Body Goddess, click here. Or, if you wanna just follow along on some gorgeous fittings, you can find the Juicy Body Goddess TikTok here.