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Considering the unprecedented last few years that Taylor Swift has had, it might be hard to remember that Taylor Swift’s cinematic history is actually a bit spotty.

She’s been a part of some successes, including a small role in 2010’s romcom ensemble Valentine’s Day and a voice part in 2012’s animated The Lorax, which pulled in a strong $216 million and $349.2 million worldwide, respectively. But more recently, there have been the notable misses of 2019’s Cats and 2022’s Amsterdam, two movies that exist more as memes in 2023 than as actual motion pictures that people widely enjoyed. Unless, that is, you are talking about going to a Rowdy Cats screening, which is a different story altogether. (Rowdy Amsterdam when!?!?)

But digital fur technology and surprise car flattenings aside, Taylor Swift has never previously been asked to actually carry a movie theater experience. And though the recent writers’ and actors’ strikes meant a dip in the overall fall box office projections (we’ll see you in 2024 Dune 2 and Challengers), Taylor Swift: The Eras Tour was going to be a record-breaking cultural moment regardless of whether the cinemas needed saving or not. It couldn’t have come at a better time for AMC and the rest of the big theater chains, but Swift’s big-screen bow is about more than ticket stubs and popcorn sales.

The big picture meaning of Taylor Swift: The Eras Tour can be traced back to March in Glendale, Arizona, when Swift debuted her phenomenon of a tour. Regardless of what fans hoped for or expected, she demolished all notions of what a stadium tour could be when you are the biggest musician in the world. Over the course of the next few months, the tour evolved and grew. Songs were added and swapped, the runtime extending to three-and-a-half hours by the time its initial US run landed in LA, the site that serves as the setting for the film. Tickets became even in higher demand and harder to get, and that’s saying a lot since the initial on-sale exposed Ticketmaster’s many flaws and the resale market’s unethical practices, something many of us had long known, but was now seeing Congress and The White House weighing in.

And for as many people who raved about the concert and shared their clips on social media, it’s easy to forget that the vast majority of Taylor Swift fans didn’t get to go to ‘The Eras Tour.’ Whether priced out or living in a place she didn’t visit or a myriad of other possible reasons, most Taylor Swift fans lived vicariously through their peers, taking to Twitter nightly to see which surprise song made the acoustic setlist or what celebrity was spotted losing their mind (it was often Emma Stone). And though it isn’t possible for a movie to take the place of a live concert, Taylor Swift: The Eras Tour comes as close as possible, less because of how the movie is captured and more in how fans are going to interact with it.

In terms of the capture, director Sam Wrench is more than capable, with a resume that extends from Billie Eilish to BTS projects. The big-screen treatment allows fans who have seen the live show a chance to take in details of the performances and production that get easily obscured by the overwhelming nature of live music. It also manages to pepper in breathtaking moments of Swift connecting with the camera and the audience getting lost in her songs, emoting them right back to her. There isn’t much artistic liberty taken — at least any that wasn’t already there at the actual concert — and Wrench doesn’t seem intent on putting his own fingerprints on the film, moving it away from something more auteurist like Stop Making Sense. The mission is more about recreating the live experience as the performer envisioned it, harnessing the sheer magnitude of SoFi Stadium and Swift alike. And in that, Wrench succeeds mightily.

But the show of Taylor Swift: The Eras Tour is as much in the auditoriums it will pack than it is on the screen. Swift fans have already pre-sold enough tickets to indicate more than 100 million that the US box office opening weekend, and she is still adding screenings that will see that figure grow. Those figures — obviously not the greatest measuring stick for art, but useful for this point — doesn’t just indicate interest, but also enthusiasm. That investment from the Swifty community is a big part of what makes ‘The Eras Tour’ special and that translates to a movie experience as well. Expect everything you know about the cinema to go out the window when attending the Taylor Swift: The Eras Tour movie. There will be singing, there will be dancing, people might stand throughout, and phones will be used liberally. Rowdy Cats will have nothing on this.

And, that’s a good thing. Movie theaters are a sacred space, and this summer’s Barbenheimer phenomenon showed that young people will still flock to the theater, but making it feel like a communal moment that they want to take part in is the big selling point. And nothing serves that purpose like a concert. So when Swift fans start posting videos from screenings this weekend, showing their friends screaming the bridge to “Cruel Summer” together, know that it might not look like the movie theater experience you hold dear, but it is ultimately good for all cinema. A boisterous screening can be as wonderful as a silent, reverent, deeply moving one. And these are the gateways that open people up to the magic of the movie theater in general.

Fans may or may not want to know ahead of time which songs were cut from the film in service of making the movie’s runtime a bit more manageable for the masses — it still clocks in at nearly three hours — or which acoustic numbers made the cut, but that information is certainly out there if you are looking for it. For me, it was less about what was and wasn’t included than it was about being able to focus in on different aspects of the show. In the film, “Enchanted” felt even more consequential, the lone entry from Speak Now whose dramatic nature makes it ideal for a cinema. It was seeing Kobe Bryant’s daughter Bianca getting Swift’s hat at the end of “22,” a clip that went viral when it happened but still felt like a magic trick on the big screen. It was the floor-shattering effect during “Delicate,” which is easily lost in a live show when you are transfixed on the singer and not a bird’s eye perspective. And it was Swift’s gradually curling hair as the performance goes on, the sheer superhuman nature of the endeavor reflected in each wavy lock.

The biggest question is what the lasting legacy of Taylor Swift: The Eras Tour film will be. While it is already assured to be the biggest theatrical concert movie ever released, very few films of its ilk manage to remain integral parts of culture. For every The Last Waltz and Homecoming, there are dozens of concert films that wind up as barely watched DVDs on a bookshelf or steaming service afterthoughts. But this film feels built to last because of the fandom, who could see repertory screenings pop up indefinitely the way local communities screen Rocky Horror Picture Show or the Hollywood Bowl hosts yearly Sound Of Music singalongs. Fans will dress up, know all the words, and make the show as much about the audience as it is about the film. Even in this first screening, it all already feels bigger than Taylor Swift, if anything can be bigger than Taylor Swift. And now you don’t need a nearly impossible ticket to experience it.

Last December, Bad Bunny told Billboard that he planned to rest in 2023. After breaking records left and right with his album Un Verano Sin Ti, he cited concerns “for my physical health, my emotional health to breathe.” That plan did not last long.

So far this year, Bad Bunny headlined Coachella, won a Grammy, dropped the single “Where She Goes,” and made non-musical headlines because he appears to be in a full-blown relationship with Kendall Jenner. On Friday, October 13, Bad Bunny will release Nadie Sabe Lo Que Va A Pasar Mañana, arriving roughly 17 months after Un Verano Sin Ti. As of this writing, Bad Bunny hasn’t confirmed plans to tour in support of Nadie Sabe Lo Que Va A Pasar Mañana. But, despite insisting on taking a step back, he doesn’t seem capable of doing anything halfway.

In other words, it wouldn’t be totally crazy to assume that Bad Bunny will embark on yet another tour. If he does, it will assuredly be the hottest ticket in the world.

Last December, Billboard‘s annual Boxscore recap identified Bad Bunny as 2022’s top touring artist, becoming the first artist to gross over $100 million each for two separate tours within one calendar year.

Nadie Sabe Lo Que Va A Pasar Mañana is out 10/13 via Rimas. Find more information here.

Last week, Taylor Swift unveiled a merch collection ahead of the release of her re-recorded album 1989 (Taylor’s Version), scheduled for October 27. Taylor Swift: The Eras Tour, Swift’s concert film due to enjoy a global theatrical release this Friday, October 13, will have Swifties digging even deeper into their pockets.

According to Cinemark, Taylor Swift: The Eras Tour merchandise will be available: “Popcorn tubs and collector cups will be available at all Cinemark theaters beginning Friday, October 13, while supplies last. Products and quantities vary by location.” They said the same about other unspecified merchandise. The limit is 10 total items per customer.

AMC Theaters’ official website also shared what can be expected from the Taylor Swift: The Eras Tour theatrical experience, relaying the below guidelines:

• Taylor Swift Eras attire and friendship bracelets are strongly encouraged! Masks (except for standard face masks used explicitly for health and safety reasons) are not permitted.
• We encourage dancing and singing throughout this concert film event, but please do not dance on our seats or block other guests from viewing, safely walking or exiting the auditorium.
• Feel free to take selfies and group photos, but you may not record the concert film on our big screen.
• Have the best time, but please be respectful of other guests enjoying the concert film or other movies at AMC.
• The runtime is 2 hours and 48 minutes, plus approximately 10-15 extra minutes for pre-show and trailers before the concert film starts.
• Outside food and drinks are not allowed.
• Tickets are non-refundable.
• This concert film experience is excluded from A-List reservations.
• No passes, exchange tickets, or discount tickets may be used.”

Swift made a surprise red-carpet appearance at the Los Angeles premiere of The Eras Tour movie on Wednesday night, October 11, held at AMC The Grove 14.

Taylor Swift: The Eras Tour is in theaters 10/13. Find more information here.

1989 (Taylor’s Version) is out 10/27 via Republic. Find more information here.

The Las Vegas Aces are one win away from going back-to-back as champions. The Aces played host to the New York Liberty at Michelob ULTRA Arena in Las Vegas on Wednesday night in the WNBA Finals, and rode emphatic performances in the first and third quarters to a 104-76 win that gave them a 2-0 lead in the series.

Basketball games are supposed to be won over the course of 40 minutes, but the Aces decided to do everything they could to win Game 2 in the first quarter. Las Vegas put forth one of the greatest quarters of offensive basketball we’ve ever seen, as the team raced out to a 19-2 lead, led by as many as 21 points, and scored a WNBA Finals-record 38 points in the game’s first frame.

Every member of the team’s starting five scored at least five points in the first, with A’ja Wilson’s 12 points leading the way. As a team, Las Vegas shot 14-for-20 and 6-for-10 from three, and all the while, New York’s offense was stuck in the mud — the Liberty shot 6-for-20 from the field and found themselves down, 38-19, after one.

Thanks to a pair of big runs — a 7-0 run early in the second and a 12-0 run towards the end — New York was able to get back into the game. It also helped that Jonquel Jones played like a superstar in the second. After scoring three points in the first quarter, Jones went into the locker room with 19 points, 10 rebounds, and two blocks.

Her size and physicality were a major issue for Las Vegas, and as a result, the Liberty spent the second quarter chipping away at a lead that extended to as many as 22 points. By the time the horn sounded for the half, the Aces’ once indomitable margin was down to 52-44.

And then, the third quarter started, and the Aces followed the script that they laid out in the first. After racing out to a 17-3 lead in the period and extending the gap between the two teams, Las Vegas was able to keep New York at arm’s length. Chelsea Gray’s influence, in particular, was felt throughout the quarter, as she was in complete and total control of things.

That dominance beget a fourth quarter that was more of a formality than anything. While both teams ran their starters for the first few minutes, eventually, Sandy Brondello and Becky Hammon opted to empty their benches and see out the inevitable Aces win. Three players on Las Vegas eclipsed the 20-point plateau: Wilson (26 points, 15 rebounds, three assists, one steal, one block), Jackie Young (24 points, eight rebounds, four assists), and Kelsey Plum (23 points, eight assists, three steals). That trio was buoyed by Gray, who had a 14-point, 11-assist, 6-rebound evening. The team’s ball movement was picture-perfect, as evidenced by the team’s 31 assists on 37 made baskets.

As for the Liberty, it was largely an evening to forget. While Jones had 22 points, 10 rebounds, and four blocks, the rest of the team struggled mightily to get going. Breanna Stewart had 14, Betnijah Laney had 12, and Sabrina Ionescu had 10, with that trio combining to shoot 12-for-42 (28.5 percent) from the field.

Now, the series will head to the east coast for at least one more matchup between the two best teams in the league. Game 3 will take place on Sunday afternoon at the Barclays Center in Brooklyn, and is scheduled to tip off at 3 p.m. EST on ABC.

Warning: This post contains spoilers for the ending of John Carpenter’s The Thing.

John Carpenter’s The Thing — the film that could have starred Rick Dalton — has one of the great open endings. There are only two survivors of the shape-shifting alien beastie: Kurt Russell’s MacReady and Keith David’s Childs. The creature has been destroyed (probably) and the station — perhaps their only hope for survival — has been destroyed. One of them could have been infected by the titular “Thing.” Maybe both have been. Or maybe they’re both fine, minus the whole “probably freezing to death” part.

“If we’ve got any surprises for each other, I don’t think we’re in much shape to do anything about it,” MacReady tells Childs after he speculates that maybe he shouldn’t trust him.

“Well, what do we do?” Childs asks.

“Why don’t we just… wait here for a little while… see what happens?” MacReady replies.

End movie.

In the past cinematographer Dean Cundey says you can tell by the lighting who’s still human and who isn’t. MacReady, Cundey said, still has a human light in his eyes. Childs does not.

But in a new interview with Comicbook.com, Carpenter — legendary filmmaker, possible Chevy Chase hater, and apparent Barbie skeptic — shot that theory down, saying Cundey “doesn’t know. He has no idea. He puts the lights up. He puts the lights up, and we were in the snow. He has no clue.”

Carpenter added, jokingly, “You tell him that. Tell him he’s full of sh-t.”

When asked if he, the director, knows, Carpenter replied, “Yes, I know. I know who’s the Thing and who’s not in the very end.” When asked if he wouldn’t mind telling the world, he said, “Nope … Cannot tell you. Sorry.”

And so, alas, fans of The Thing will just have to accept the ambiguity and keep living their lives.

(Via ComicBook.com)

Remember when you were a kid learning how to take a bath and your mom said, “Don’t forget to wash behind your ears!” According to a viral TikTok video by dermatologist Lindsey Zubritsky (@Dermguru on TikTok), your mother was right.

In a post with over 3.3 million views, Zubritsky reveals the places you “absolutely need to be washing more often than you are.” They are behind the ears, beneath the fingernails and in the belly button. Zubritsky says that failure to keep those areas clean can result in some severe health problems that can be life-threatening.

First, let’s take a look behind the ear.

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If you put your finger behind your ear and “notice an odor to it or you feel something you should be washing it more,” Zubritsky says. Dandruff, sebum, other hair, and materials from the hair and head can build up behind the ear, leading to dermatitis.

@dermguru

Think twice next time you take a shower #showertok #skintips #hygienetips #dermguru #staph #mrsa #skininfection #folliculitis #dermexplains#greenscreen

Next, let’s do a little navel-gazing.

Zubritsky says the belly button is a common area to collect sweat, debris and dirt buildup. According to the dermatologist, some extremely gross things can happen if you don’t clean there often enough. After watching this video, you will never forget to clean your belly button again.

“In fact, if you’re not cleaning it enough, you’ll have so much debris and dirt in there that you’ll develop a navel stone that looks like this,” she said as she shared a photo of a black stone protruding from someone’s belly button. The stone-like object is known as an omphalith and it may require surgical removal.

Finally, take a look beneath your nails.

“When you’re showering, you really need to get under those nails with a scrub brush to get rid of the dirt, debris and buildup,” she explained. Failure to keep your nails clean can lead to infections and pinworms.

Zubritsky concludes the video with a serious warning. If you don’t keep those 3 areas of your body clean, you could become a carrier of Methicillin-resistant Staphylococcus aureus (MRSA). MSRA is a bacteria that is resistant to several antibiotics.

According to the Mayo Clinic, MRSA can lead to staph infections that produce painful boils that require surgical draining. In severe cases, they can burrow deep into the skin, leading to life-threatening infections in the bloodstream, bones, joints, heart valves and lungs.

Zubritsky has 1.1 million followers on TikTok and 576,000 on Instagram. Her social media fame has opened up a world of opportunities for the dermatologist.

“My work on social media has provided me with the opportunity to work with the American Academy of Dermatology on their social media campaigns and become an editor in the prestigious Journal of the American Academy of Dermatology,” she told Washington & Jefferson College. “My platform has allowed beauty editors from some of the biggest news outlets and magazines to consult with me on editorial pieces, and I have been featured in Forbes, CNN, Yahoo!, Vogue, Women’s Health, Allure, and many more as an expert dermatologist.”

In late September, AMC Theaters confirmed it would host a premiere for Taylor Swift: The Eras Tour (as reported by The Hollywood Reporter), Swift’s concert film that broke the record for “ticket sales for a single title for one day at AMC” and is approaching Barbie box office territory.

Swift was present at the premiere on Wednesday, October 11. She appeared wearing an Oscar De La Renta floral gown, appropriately blue to match her 1989 (Taylor’s Version) aesthetic. The event was hosted at the AMC Theater within The Grove in Los Angeles. As per CNN, “The open-air mall was closed to shoppers for the day as preparations for the premiere took place.”

Shortly before making her surprise red-carpet appearance, Swift treated Swifties to more exciting news — and seemingly dropped an Easter egg for Reputation (Taylor’s Version) while doing so. Taylor Swift: The Eras Tour will arrive in US and Canadian theaters a day earlier than its scheduled October 13 release.

“PREMIERE DAY,” Swift captioned an Instagram photo. “Andddd I can’t really wrap my head around this but…. Look what you genuinely made me do: Due to unprecedented demand we’re opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and Canada!! As in… TOMORROW.”

She continued, “We’re also adding additional showtimes Friday and throughout the weekend. All tickets will be available by 10 am tomorrow morning. And it’ll be showing starting Friday in 90 countries all over the world. I can’t thank you enough for wanting to see this film that so vividly captures my favorite adventure I’ve ever been a part of: The Eras Tour. And the best part is, it’s an adventure we’re still on together. Getting in the car now…”

See social media posts from the Taylor Swift: The Eras Tour premiere below.

Taylor Swift: The Eras Tour is in theaters 10/13. Find more information here.

Last week the Sam Bankman-Fried trial began, and the accused fraud man and onetime presidential hopeful did something special for it: He weeded down his unruly mess of hair. Public photos have yet to emerge of his new ‘do; for now people will have to subsist on court drawings. Getting a haircut must have been an event for him, as his former colleague and alleged ex-girlfriend claims he thought his untamed mane was key to his mystique and to his power.

Per Insider, Caroline Ellison — the twentysomething mathlete who got caught up in Bankman-Fried’s antics — testified on the stand for a second day. She admitted that he “looked like he didn’t put a lot of effort into his personal appearance,” adding, “He dressed pretty sloppily and rarely cut his hair.”

But, Ellison testified, Bankman-Fried saw his unkempt mop as a feature not a bug.

“He thought his hair was very valuable,” Ellison told the court. She also said he believed his hair had gotten him higher bonuses from the trading firm Jane Street. As such, he’d concluded that his slovenly look was “essential to his image.”

According to The New York Times, Ellison fought back tears during her second day of testimony, including when she recalled the week when Bankman-Fried’s companies collapsed spectacularly. But there was a silver lining, at least for her. “I felt this sense of relief,” she said, “that I didn’t have to lie anymore, and that I could start taking responsibility even though I felt indescribably bad.”

Ellison was CEO of Alameda, one of Bankman-Fried’s companies, and she testified that she kept detailed spreadsheets about how much they owed its lenders vs. how much it was drawing from customer deposits to FTX, his cryptocurrency exchange company. The latter began falling apart, she said, in the spring of 2022, when the crypto market crashed. Bankman-Fried then allegedly instructed her to use more customer deposits to repay the lenders, which she did even though she “knew it was wrong.”

Will Ellison’s tearful testimony sway jurors? Possibly. On Thursday it will. Be Bankman-Fried’s legal team turn to cross-examine her.

(Via Insider and NYT)

When you think of Johann Sebastian Bach, you might picture a bewigged man in tailcoats composing classical symphonies and concertos frequently associated with high-falutin’ society. At the very least, you probably don’t picture a comedian.

But “the father of classical music” had a silly side, and it came out in full force in his nearly 300-year-old “Coffee Cantata” (aka “Schweigt stille, plaudert nicht,” or “Keep quiet, don’t chatter.”). In the “Coffee Cantata,” the voices we hear are a narrator who opens and closes the scene, a father (Herr Schlendrian) who has an issue with coffee-drinking women and Liesgen, his highly caffeinated daughter who is willing to give up anything for a cup o’ Joe.

For context, coffee was extreme popular in 18th-century Europe, with some people sanctimoniously thinking it was a bad habit that needed to be broken (hence the dispute between this father and his coffee-obsessed daughter). But anyone who loves coffee will appreciate Liesgen’s dedication to—and subversive deception to get—her three cups of java a day.

Witness and enjoy how the lyrics of Bach’s “Coffee Cantata” translate to English:

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Narrator:

Keep quiet, don’t chatter
and hear what’s going on now:
Here comes Herr Schlendrian
with his daughter Liesgen.
He’s growling like a honey-bear –
hear for yourselves what she has done to him.

Herr Schlendrian:

Don’t we have with our children
a hundred thousand muddles!
What always every day I
say to my daughter Liesgen
goes in one ear and out the other.

You bad child, you wild girl!
Oh! If only I could have my way:
Get rid of coffee!

Liesgen:

Father, don’t be so hard!
If three times a day I can’t
drink my little cup of coffee,
then I would become so upset
that I would be like a dried up piece of roast goat.

Ah! how sweet coffee tastes!
Lovelier than a thousand kisses,
smoother than muscatel wine.
Coffee, I must have coffee,
and if anyone wants to give me a treat,
ah!, just give me some coffee!

Herr Schlendrian:

If you don’t give up coffee,
you won’t be going to any wedding
and you won’t go out walking either.

Liesgen:

Alright then!
Just leave me my coffee!

Herr Schlendrian:

(I’ll get the little minx now!)
I shan’t get you the latest fashion in just your size.

Liesgen:

I can easily do without that.

Herr Schlendrian:

You’re not to stand at the window
and you won’t see anyone going by!

Liesgen:

I don’t mind that either; but please, I beg you,
just let me keep my coffee!

Herr Schlendrian:

What’s more you won’t get from me
a silver or gold ribbon
to put on your bonnet!

Liesgen:

That’s fine! Just leave me my pleasure!

Herr Schlendrian:

You’re impossible Liesgen, you are,
you would give up everything I say?

(Girls with obstinate minds
are not easily won over.
But if you hit the right spot,
oh then you’re in luck.)

Now follow what your father says!

Liesgen:

In everything else, but not coffee.

Herr Schlendrian:

Well then! You must get used to the idea
that you won’t have a husband either.

Liesgen:

Oh yes! Father, a husband!

Herr Schlendrian:

I swear, that won’t happen.

Liesgen:

Until I can give up coffee?
Right! Coffee, remain forever untouched.
Father, listen, I won’t drink any at all.

Herr Schlendrian:

Then you’ll have a husband!

Liesgen:

This very day,
dear father, do it now!
Ah, a husband!
That’s just right for me!
If only it could happen at once,
so that at last instead of coffee
before I go to bed
I could get a lusty lover!

Narrator:

Now old Schlendrian goes off and looks out
for his daughter Liesgen
to see if he can get her a husband soon.

But Liesgen lets it be secretly known:
‘No suitor of mine should come to the house
unless he himself has promised
and it is written also in the marriage contract
that I shall be permitted
to make coffee whenever I want.’

The cat does not leave the mouse,
young ladies remain coffee addicts.
The mother loves her cup of coffee,
the grandmother drank it also.
Who can blame the daughters!

First of all, how fabulous is this? I think we coffee-loving women have a new theme song. Might even be worth learning some German so we can sing it in unison. Also, we need t-shirts that say, “In everything else, but not coffee.” Let’s make it happen. Send one to Grandma.

If you want to see how the “Coffee Cantata” sounds, here’s a charming performance of it by the Amsterdam Baroque Orchestra and Choir:

Bach as comic relief. Who knew?

Social media has become a fertile breeding ground for conversations about hygiene. Whether it’s celebrities bragging about how little their family bathes or battles over how often people should wash their sheets or bras.

One of the debates that gets the most diverse responses is how often people wash their denim jeans.

Denim atelier Benjamin Talley Smith tells Today that jeans should be washed “as little as possible, if at all.” Laundry expert Patric Richardson adds they should be cleaned “after nine or 10 wearings, like to me, that is the ideal.” At that point, they probably have stains and are “a little sweaty by that point, so you need to wash ’em,” Richardson says.

Still, some people wash and dry them after every wear while others will hand wash and never hang dry. With all these significant differences of opinion, there must be a correct answer somewhere, right?

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The CEO of Levi Strauss, Charles Bergh, has stepped up to set the record straight on when and how to wash your jeans. He caused a stir in 2014 when he said he only washes his jeans once a year, but it was for environmental reasons more than hygiene.

Reading: The Dirty Jeans Manifesto http://t.co/nAQbdbdpn2

— Gavin Heaton (@Gavin Heaton)
1405392206

He later clarified his thoughts in a blog post, “The Dirty Jean Manifesto” he posted to LinkedIn.

“I made this provocative statement because I believe strongly in what our brands stand for: quality, durability and lasting products made sustainably. I also said it because I believe we don’t need to wash jeans as often as most people think we do,” Bergh wrote.

“We learned that an average pair of jeans consumes roughly 3,500 liters of water — and that is after only two years of use, washing the jeans once a week,” Bergh wrote. “Nearly half of the total water consumption, or 1,600 liters, is the consumer throwing the jeans in the washing machine. That’s equivalent to 6,700 glasses of drinking water!”

To add to the problem, denim jeans are often manufactured in places where water is scarce, such as India, Pakistan, Mexico, China and parts of California.

Bergh recently spoke with CNBC’s Christine Tan and clarified his thoughts on jean cleanliness.

“True denim heads, people that really love their denim, will tell you to never put your denim into a washing machine. So that’s what I do,” Bergh explained. “If I drop some curry on my jeans, I’m gonna clean it. But I’ll spot-clean it. And if they get really gross you know, if I’ve been out sweating or something and they get really gross, I’ll wash them in the shower.”

However, when Bergh washes his jeans in the shower, he does it while wearing them and washing them with soap. The image that the scene conjures is of a cowboy bathing in a cartoon, clothes on and all.

There are a lot of different opinions on how often one should wash and dry their jeans and many of them boil down to personal preference. But the debate on the topic has brought up one very big point we should all consider: when choosing how often we wash our jeans, a big part of the decision should be considering the amount of water we use.